A website is one of the most critical tools a business can have. It allows customers to access information about the business at any time, which is vital as most consumers look to the internet as their main resource for information. A Website also offers great opportunities for marketing, such as increasing brand awareness. Almost every business today has a website of some kind, and this is why it has become imperative to not only have a webpage for a business, but one that is optimized and tailored to best suit their target audience’s needs. Like designing a product, a website should be a marriage of form and function, where it is visually appealing to the customer, does not distract from the focus, and functions properly.
Some of the most important aspects of a good company website include: use of photography, graphics, a memorable logo, the site’s interactivity, and keeping a blog.Continue Reading
Topics: Selling Solar, Solar Marketing, Solar design
One of the keys to success when growing a business, in the solar industry or otherwise, is watching for opportunities and new markets. While most solar dealers are already offering roof-mount solar, fixed ground-mount solar, or a combination of the two, you may find that you need to add a new product to your offerings, such as a dual-axis tracker, to differentiate your business or to meet customer demand.
If you've been focused on fixed solar, moving towards tracking systems might seem intimidating. Luckily, these technologies are generally designed to have a simple, straightforward installation process that can take as little as one day! Read on to find out what a dual-axis solar system requires.